Luciano Barin-Cruz, Professor and Director of Ideos

Description

Introduce entrepreneurs to corporate social responsibility and the conceptualization of ‘hybrid’ value chains. Entrepreneurs emerge from the workshop with a better understanding of the social and environmental considerations related to their project, and a clearer awareness of how to strategically capitalize on these issues to create shared value and optimize the company’s competitive advantage.

Romain Rampa, Ideos

Description

This workshop allows entrepreneurs to deepen their understanding of the needs of different stakeholders, starting with the customer segments and beneficiaries of the social impact project. Participants will be introduced to the empathic mapping tool and how to apply it in their project. This responds to the qui ’who?’ Of the impact project / organization in question.

David Santelli, Esplanade and Mathieu Couture, Ideos

Description

This tool allows entrepreneurs to analyze the social and environmental challenge(s) associated to their projects to which they wish to respond, as well as the ecosystem of existing stakeholders who are already working on the challenge(s). The objective is to identify the weakest areas of the ecosystem in order to be able to match the social impact of the company with what the ecosystem needs most. The goal is to maximize the company’s social/environmental impact.

Joseph El-Khoury, Project Manager – Ideos

Description

This workshop allows entrepreneurs to reflect on their business models from a social/environmental impact perspective: by identifying the challenges, connecting them to the components of the business models, and relating the economic dimension of the project with the social and environmental dimensions. In short, this workshop explores how to capitalize on opportunities for social and environmental impact by strategically integrating them into the business model in order to operationalize them.

Gabriel Monette, The Institute for Economic Democracy (IDEE)

Description

This workshop aims to demystify the different models of corporate governance, and encourage entrepreneurs to understand and reflect on their governance models in relation to their entrepreneurial goals, and the mission, vision, objectives and values of their company. The workshop presents governance as a strategic lever to be considered prior to or concurrently with the business model, and not just as a simple legal procedure after the business model development.

Chantal Thieblin and Yann Pezzini, CREDO

Description

This workshop aims to introduce B-Corp certification and its movement around the world and in Quebec. The workshop explains the practical framework that certification represents, how it compares to other certifications, the implications it brings to the design of responsible organizations and also explains the certification process itself. The workshop thus equips participants to better understand, explore and potentially mobilize B-Corp certification and its local and international network.

Emmanuel Raufflet, Professor of the Department of Management, HEC Montréal

Description

This workshop is specifically for entrepreneurs in the circular economy. The workshop introduces them to the concepts of circular economy and the different strategies implied. Entrepreneurs are invited to present their business models and to rethink them according to the different conceptual strategies discussed.

Jonathan Deschênes, Professor of the Department of Marketing, co-founder of Ideos

Description

This workshop enables entrepreneurs to understand the black zones of marketing, the risks of ‘greenwashing’ and/or ‘socialwashing’; and how to rethink marketing to put social, sustainable and ethical marketing strategies into practice.

Natasha Gupta, Consultant

Description

This workshop equips participants to structure themselves to succeed in their grant applications to the various levels of government and private foundations; as well as in their approach to sponsors and the creation of effective crowdfunding campaigns.

Alain-Olivier Desbois, SVX Impact Investment

Description

This workshop introduces entrepreneurs to the concept of impact investing, provides them with a framework for developing their financing strategies, and identifies potential social impact investment funds.

Chloe Waretini, The Future of Work is Human

Description

This workshop creates a circle of dialogue and exchange in order to deconstruct the conventional definition of what it means to be “professional”. This approach will allow participants to reconstruct this definition according to their own vision and individual practices and then embody it in their organizations.